Tuesday, December 8, 2015

3 Things To Gain More Visibility and Press for your APP

 Gennady Barsky - Gain Visibility for Your App
Want to take your app to the next level? Are you tired of not getting any traffic to your app? Getting a ton of downloads is not an overnight process unless you have a plan in action that leads people to your app effectively. Take these three simple ideas to help advertise your app as begs possible.

Monday, December 7, 2015

Hey, Manager! Point out the Elephant Everyone Pretends Not to See

Gennady Barsky - Elephant in the Room

Want to win in the boardroom, conference room, and your office? Stop being a blind wuss and point squarely and unequivocally at the elephant in the room everyone already knows is there.

Monday, November 9, 2015

Build the Best Team Ever with These Simple Steps

Best Team Ever - Gennady Barsky
The goal of every leader should be to build a self-sufficient team that can excel without your direct supervision. You want to be a meta-director, a visionary and leave the tasks to the people you hired to complete them.

Monday, November 2, 2015

Be a Stronger Leader, Starting Today!

Stronger Leader by Gennady Barsky

Hey, manager! I don’t care who you are, you can do better. You can be a stronger leader, a more effective manager and a bigger asset to your business and your team. I don’t care how you did last quarter. There is no ceiling. Let me repeat that for those of you still angry about that first sentence. There. Is. No. Ceiling.

Thursday, September 3, 2015

Real Estate On-The-Go


In today’s hectic society, keeping up with the world of real estate can be a challenge. Luckily for us there are a variety of smartphone and tablet apps that can make it easier. Whether you are a real estate agent, mortgage broker, or you are looking for the home of your dreams, there is a real estate app that can help you out. Take a look at a few of the real estate apps that are available to help you with your daily routine.

Monday, August 10, 2015

Real Estate Marketing In The Age Of Social Media: Case of The Millennials


Real estate companies and professionals should strive to remain ahead of the market and improve their reach. In this digital age, the ideal market to penetrate would be none other than the up and coming "Millennials", as they are approaching the stages of homeownership with more disposable income while entering into their careers. Apparently this demographic is not partial to only purchase a home and hold minimal reservations about leasing, while they are still exploring life. These flexible characteristics are only helping to expand the market offerings. The question remains, “What’s the best method of attracting this impressionable group’s attention?"

Google Promises Become a Lesson for Young CEOs


From a public relations perspective, Google is in deep trouble. After digital security researchers discovered and publicized what they called a “major flaw” in the Android OS, consumers are rethinking their smartphone choices. After all, nobody wants to carry around a dire security risk in their pocket.

Monday, April 20, 2015

Stop Wasting Cash Online

You are probably wasting your money online. Most people are, even when they have other options. In the early days of the Internet, advertisers simply took the print world and superimposed those metrics and practices on the web. So we ended up with banner ads, pop-ups and a plethora of annoying space fillers. Well, umpteen years later, click just about anywhere and what do you see? Yep, banner ads, pop-ups and a plethora of annoying space fillers. Meanwhile, consumers long ago stopped paying attention. Many have even added ad blockers to their browsers, and they don’t even see what you are trying to offer.

Tuesday, April 14, 2015

U.S. Stocks Surge in Anticipation of Earnings Flurry

While investors have been keeping an eye on key indicators that show signs of a potential downturn in the stock market, U.S. stocks have surged as anticipation is growing in regards to a flurry of earnings reports from banks. The economy is considered by many experts to be headed into a transitional phase, as the U.S. Federal Reserve discusses when to raise the rate at which it lends money to financial institutions.

Monday, April 13, 2015

Top 4 Ways to Attract the Top Talent to Your Real Estate Company

If you want to create a topnotch realty program with your business, getting the right talent is always a major concern. Getting ambitious up-and-comer real estate agents to flock to an agency can be a challenge. Putting up a listing on Monster or LinkedIn won't be enough. If you want the most talented real estate agents to blow up your phone, be sure to do the following.

Friday, April 10, 2015

The Value of Mentors in Business

Donald Trump, Steve Jobs, Sir Richard Branson and other successful business persons who have been featured in Forbes magazine all agree that mentors in business are very important. Donald Trump, who was mentored by his father, said that his father taught him a four-step success formula “get in, get it done, get it done right and get out”. Much of his success can be attributed to these wise words from his mentor. Starting a business can be draining, stressful and lonely. The process can be daunting with a myriad of issues competing for your attention. No one is an expert in everything, and getting help from people who have been there before can help you navigate the murky waters. Here’s why you need business mentors.

Friday, March 27, 2015

Why Spring Is the Best Time to Sell Your Home

In their book, "Zillow Talk: The New Rules of Real Estate," co-authors Spencer Rascoff and Stan Humphries calculate the best time to sell a house. For most of the United States, that season is mid-March to mid-April. Warmer climates start earlier; cooler climates end later. But why? Why is spring the best time to sell your home?

Tuesday, March 24, 2015

5 Tips for Avoiding Real Estate Startup Mistakes


Every real estate investor is going to make at least a few mistakes early on I this process, but it is important to avoid the catastrophic mishaps that could cause some serious issues later on. Here is a closer look at five tips that could help you avoid some of the most common real estate start-up mistakes.

The Fall of Foreclosure Rates

Home foreclosure rates and repossessions have fallen again to a rate that hasn't been seen since 2007. All defaults and filings were down 33 percent, according to online marketer RealtyTrac. The numbers add up to 804,000 repossessions in 2014 with one in every sixty-nine homes had a foreclosure. That's down from 2010 when over a million homes were taken back from the bank.

Friday, March 20, 2015

Helping Your Company Growth With a Strong CFO

All companies, regardless of their size, can benefit from having a Chief Financial Officer (CFO). A strong CFO has the ability to help take a company into the future with growth and success. Following are a few responsibilities the CFO performs that lead a company through change and growth.

Real Estate: The 'Starbucks Effect'

Living near a Starbucks coffee shop is a great perk for any coffee lover. A much bigger bonus is the fact that homes that are located closer to Starbucks tend to increase in value much more significantly than those that aren’t. It may seem surprising that Starbucks would be the key to gentrification, but the numbers back up the claim.

Thursday, March 19, 2015

Millennials on the Market

Over the past several years commentators nervously observed the low rate of millenial home ownership. Industry analysts wondered whether the numbers foretold a permanently lower interest in home ownership. However, the numbers are now in and the majority of new home buyers were millenials in 2014.

Friday, March 13, 2015

Miami’s Multi-Million Dollar Boom

The Miami real estate market continues to percolate with those looking to enjoy luxury real estate in an area that has enviable year-round weather seeing their options increase with each new building that goes up.

That’s a far cry from five years ago, when the market bottomed out after the economic collapse of 2008. Real estate watchers had been dealing with a slide in real estate since 2006, but the crash landing left plenty of damage that would need an additional few years before it began to pick up.

Monday, March 9, 2015

Why Training is Not Resource Development

Training can be amazing. In a recent article, we outlined several ways in which training is vital to the continued success of your operation. However, one thing needs to be fundamentally clear. Training is NOT about resource development. Training is about developing skills and getting people on the same page. It should not be used for individual personal or professional development. Let me say that another way: training is about learning a system; development is about becoming better.

Thursday, February 26, 2015

How to Become the Best CFO You Can Be

In today's complex business world, it takes many attributes to achieve success within an organization. Without a doubt, one of the most important positions in any company is the Chief Financial Officer, better known as the CFO. Responsible for managing the company's money and assets, the CFO will reach decisions that can ultimately make or break a company's future success. While it takes much formal education to become a CFO, it also encompasses a number of personality traits that lead to success.

Tuesday, February 24, 2015

5 Questions You Should Never Assume are Answered

Some questions have easy answers. Other questions are more difficult to answer but, once they are answered, can be put out of your mind. It’s those questions that fit into neither category that can sneak up and get you. Following are the questions you will need to answer over and over again if you want to achieve lasting success.

Monday, February 23, 2015

5 Tips on How to Teach Your Child about Finance and Financial Responsibility

Teaching your children about finance and how to invest responsibly is much like teaching a man to fish. It can help them provide for themselves starting at an early age, and it can continue to pay off well after their retirement.

Wednesday, February 18, 2015

Best Investments for 2015

Regardless of your level of investing, strategies must constantly change to accommodate the fluctuations in market conditions. It's your money, and you want the best results possible without taking on too much risk.

Tuesday, February 17, 2015

Pitfalls of Directive Leadership by Gennady Barsky

Lately it seems like everyone is on the buddy system. Offices are becoming more “organic” and “open” leading to management styles that are inclusive, encouraging and focused on recruiting and developing talent. All of these are worthy goals, and often having the best talent means knowing when to get out of their way and let them work. But no matter how successful more democratic management styles can be, some managers still believe that Drill Instructor micromanagement is the way to Get Things Done.

Tuesday, February 10, 2015

3 Tips to Get Your Startup Going

Are you ready to get your startup business off the ground? Maybe you are starting a marketing business and you will sell your services online. Maybe you want to start a small coffee shop in your home town. Maybe you have a creative idea that you think will revolutionize your specific industry. Before you set your business into motion, there are few things you should know about starting a business. Whether you are starting an online business, a small business, or any other type of startup, here are three things to remember for getting your startup off the ground!

3 Sure-Fire ways to Increase Employee Buy-In

In recent years perhaps no other American industry has taken a bigger hit than the auto industry. Yes, construction and banking were damaged by the subprime lending fiasco and the subsequent foreclosure epidemic. But in the middle of all of that, two of the big three American automakers had to go to Uncle Sam with their hands out. Then, after they were given a ton of money, they followed that up with a series of devastating public relations gaffes involving unreported issues and late recalls, some of which led to deaths.

Tuesday, February 3, 2015

How Oil Affects Real Estate Value

Consumers across the United States are thrilled with the recent decline in oil prices. Oil has dropped roughly 60 percent in just the past six months alone, and with prices under $2 a gallon at many pumps across the country, filling up is no longer such a dreaded chore for consumers. But what many people don't see is the potential harmful effects the decline could have on other areas of the US economy - in particular, housing markets in areas of the country where the most oil is produced.

Thursday, January 29, 2015

Qualifications of a Chief Financial Officer

A company's Chief Financial Officer (CFO) is responsible for ensuring the financial health of an organization. This executive level position is held by leaders with exceptional skills and experience. Here are some of the qualifications held by typical CFOs of large corporations.

Friday, January 23, 2015

Obama Cuts FHA Premiums

Recently, legislation was enacted that would allow FHA premiums to be cut. From a pro and con point of view, it would seem that President Obama's cutting FHA premiums depends on two things: borrowers and lenders views of the issues.

Wednesday, January 21, 2015

5 Real Estate Misconceptions

Real estate agents tend to have a reputation that involves pushy antics and the will to sell their property at any cost. While this is definitely the case for some individuals, it does not speak for the whole real estate market. In fact, there are numerous misconceptions when it comes to this profession and the overall industry. Check out five of them below:

Friday, January 16, 2015

Why Investments are the Best Things Since Sliced Bread

At the heart of companies lies the desire to make money, and at the start of every new year, many businesses are looking for even better ways to engage in these practices. Investments are one of the avenues that companies pursue, and this decision is a smart one because they can grow over time.

Thursday, January 15, 2015

Real Estate Career in 2015

Have you been thinking about starting up a career in real estate? There's never a better time than now! Becoming a successful real estate agent is much more than simply showing homes to potential buyers. To start your career and to be successful in what you do, you will need to invest time into educating yourself, get your real estate license, choose a brokerage to work with and more. By taking advantage of these initial steps in starting a real estate career, you'll go from a beginner to a mogul in no time.

Wednesday, January 14, 2015

Investment Banking: Then, Now and the Future

The future of investment banking will be a much more open future if the current crop of banking experts has anything to say about it. With the world still recovering from the 2008 banking and housing crises, the investment banking world has had to make many changes in order to remain relevant in the financial industry. I will leverage my years of experience in the industry, to deliver you a quick rundown on everything you need to know; about the Investment Banking world.

Tuesday, January 13, 2015

Grow Your Business: Creation to Investment

Starting a business requires expertise, hard work and the ability to raise money. One way to attract investors is to turn your company into an LLC. Using a limited liability structure shows that you are serious about running your business in the long-term. A formal structure may also make your look more sophisticated in the eyes of an investor.

Monday, January 5, 2015

Quotes on Dressing for Success

You want to be successful? Well sometimes you have to fake it until you make it. And one of them is dressing for the part that you want, not the part that you have. 

It doesn't matter whether I'm going to high-profile business meeting or going to the local store to pick up a copy of the latest newspaper, I always dress the part. You never know who you may run into.