Monday, August 10, 2015

Real Estate Marketing In The Age Of Social Media: Case of The Millennials


Real estate companies and professionals should strive to remain ahead of the market and improve their reach. In this digital age, the ideal market to penetrate would be none other than the up and coming "Millennials", as they are approaching the stages of homeownership with more disposable income while entering into their careers. Apparently this demographic is not partial to only purchase a home and hold minimal reservations about leasing, while they are still exploring life. These flexible characteristics are only helping to expand the market offerings. The question remains, “What’s the best method of attracting this impressionable group’s attention?"

Google Promises Become a Lesson for Young CEOs


From a public relations perspective, Google is in deep trouble. After digital security researchers discovered and publicized what they called a “major flaw” in the Android OS, consumers are rethinking their smartphone choices. After all, nobody wants to carry around a dire security risk in their pocket.