Friday, March 20, 2015

Helping Your Company Growth With a Strong CFO

All companies, regardless of their size, can benefit from having a Chief Financial Officer (CFO). A strong CFO has the ability to help take a company into the future with growth and success. Following are a few responsibilities the CFO performs that lead a company through change and growth.

1. Provide Strategic Vision

A CFO assists the Chief Executive Officer (CEO) in providing strategic vision for a company. A CFO understands not only the company’s financial information, but the business operations as well. This allows a CFO to use the knowledge of the company’s financial position to assist the CEO in making long-term decisions for the company. Knowing the current and projected financial position helps the executive management team better understand the direction the company should head.

2. Manage Risks and Control Expenses

A CFO helps a growing company manage risks and control expenses. Because a CFO has knowledge of the company’s operations that extends beyond just the numbers, he understands how to control expenses. This understanding allows the CFO to make cuts where needed and increase spending where needed to position the company for greater success. Likewise, a strong CFO understands risk management and where the company should be conservative and where the company needs to take measured risk for further growth.

3. Plan for the Future

A CFO has the skill-set to understand historic accounting numbers and analyze this information for the future. Whereas an accountant or controller has deep knowledge of the company’s historic accounting information, a CFO has the ability to take this information and perform analysis. Based on this analysis, the CFO can identify trends as compared to the market and can accurately forecast and project the company’s financial position into the future. This enables the CFO to think strategically and assist the executive management team in deciding the future steps the company should take to ensure its continued growth.

4. Manage Investors

When a company is experiencing growth and is ready to take it to the next level, a CFO plays an essential role in the process. A CFO can help navigate the company through an Initial Public Offering (IPO). The CFO manages investor relations, providing information and facilitating the understanding needed to investors to show the company is well-situated for performance and growth. This helps ensure a company is properly valued by rating agencies and for IPOs.

Gennady Barsky is the CFO of JetSmarter and has many years of experience in the investment and real estate industries.

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