Real Estate Marketing In The Age Of Social Media: Case of The Millennials

 

Real estate companies and professionals should strive to remain ahead of the market and improve their reach. In this digital age, the ideal market to penetrate would be none other than the up and coming "Millennials", as they are approaching the stages of homeownership with more disposable income while entering into their careers. Apparently this demographic is not partial to only purchase a home and hold minimal reservations about leasing, while they are still exploring life. These flexible characteristics are only helping to expand the market offerings. The question remains, “What’s the best method of attracting this impressionable group’s attention?"

Google Promises Become a Lesson for Young CEOs

 

From a public relations perspective, Google is in deep trouble. After digital security researchers discovered and publicized what they called a “major flaw” in the Android OS, consumers are rethinking their smartphone choices. After all, nobody wants to carry around a dire security risk in their pocket.

Stop Wasting Cash Online

You are probably wasting your money online. Most people are, even when they have other options. In the early days of the Internet, advertisers simply took the print world and superimposed those metrics and practices on the web. So we ended up with banner ads, pop-ups and a plethora of annoying space fillers. Well, umpteen years later, click just about anywhere and what do you see? Yep, banner ads, pop-ups and a plethora of annoying space fillers. Meanwhile, consumers long ago stopped paying attention. Many have even added ad blockers to their browsers, and they don’t even see what you are trying to offer.

U.S. Stocks Surge in Anticipation of Earnings Flurry

While investors have been keeping an eye on key indicators that show signs of a potential downturn in the stock market, U.S. stocks have surged as anticipation is growing in regards to a flurry of earnings reports from banks. The economy is considered by many experts to be headed into a transitional phase, as the U.S. Federal Reserve discusses when to raise the rate at which it lends money to financial institutions.

Top 4 Ways to Attract the Top Talent to Your Real Estate Company

If you want to create a topnotch realty program with your business, getting the right talent is always a major concern. Getting ambitious up-and-comer real estate agents to flock to an agency can be a challenge. Putting up a listing on Monster or LinkedIn won't be enough. If you want the most talented real estate agents to blow up your phone, be sure to do the following.

The Value of Mentors in Business

Donald Trump, Steve Jobs, Sir Richard Branson and other successful business persons who have been featured in Forbes magazine all agree that mentors in business are very important. Donald Trump, who was mentored by his father, said that his father taught him a four-step success formula “get in, get it done, get it done right and get out”. Much of his success can be attributed to these wise words from his mentor. Starting a business can be draining, stressful and lonely. The process can be daunting with a myriad of issues competing for your attention. No one is an expert in everything, and getting help from people who have been there before can help you navigate the murky waters. Here’s why you need business mentors.

Why Spring Is the Best Time to Sell Your Home

In their book, "Zillow Talk: The New Rules of Real Estate," co-authors Spencer Rascoff and Stan Humphries calculate the best time to sell a house. For most of the United States, that season is mid-March to mid-April. Warmer climates start earlier; cooler climates end later. But why? Why is spring the best time to sell your home?