If you want to create a topnotch realty program with your business, getting the right talent is always a major concern. Getting ambitious up-and-comer real estate agents to flock to an agency can be a challenge. Putting up a listing on Monster or LinkedIn won't be enough. If you want the most talented real estate agents to blow up your phone, be sure to do the following.
Play Up Company Culture
Nothing attracts talented, motivated real estate agents like an outfit with a positive company culture. Hold regular team-building events that instill a sense of camaraderie in employees. It could be something as simple as a recreational softball team or a monthly dinner. Top real estate agents are attracted to workplaces where they feel like they're part of something bigger than just work.
Invest in Continuing Education
Good real estate agents are constantly improving their skills and knowledge on their own time. If they can do it at work, all the better. For instance, you could offer to enroll employees in educational seminars on your dime. This will inevitably result in agents that lock down more sales faster. What's good for them is ultimately good for the business.
Go After the Youngsters
The latest wave of first-time home buyers are the so-called Millennials. Younger real estate agents are far more likely to understand their peers and cater to their needs successfully. What's more, the younger real estate agents just getting started are far more likely to be hungry to lock down sales. Make your brokerage youth-friendly without alienating the veterans if you want top talent.
Seek Out Well-Rounded Agents
The best real estate agents aren't always the ones that lock down the most sales. They're the ones that leave prospective buyers with the best impression regardless of whether or not they seal the deal. Agents that do your advertising for you by providing superlative service regardless of their win percentage bring value to the operation in ways that can't be quantified.
It's a Long-Term Process
If you're expecting immediate results, you're bound to be disappointed. It takes time for these approaches to have the desired effect. If you want dynamic real estate agents to flock to your company, you'll have to work for it. Consistency and sincerity are going to be the keys to your success. If you keep at them, these tactics will pay off.
Gennady Barsky is the current CFO of JetSmarter, a mobile travel APP. Barsky is an expert in best cash flow practices and is a real estate mogul.
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